Reham Adel - Brand Strategist & Editorial Writer

I turn complex ideas into clear, compelling stories.



I work with founders, editors, and communication teams to shape ideas into narratives that resonate and endure across thought leadership, brand storytelling, and messaging frameworks. 

What I Do:

  • Narrative & brand messaging strategy

  • Editorial writing (features, long-form)

  • Content direction & voice design

  • Concept development & positioning


Available for select collaborations and editorial projects.







A writer with a passion for unraveling the threads of life’s complexities.

Stories I Loved Telling

Yara Goubran | eniGma Magazine

Under the soft lights of the stage and the sharp focus of the camera, Yara Goubran lives a hundred lives, each one shaped by empathy, curiosity, and an unwavering dedication to her craft. Known for her performances in Lam Shamseya (Elephant in the Room), Zolm El Mastaba (Rural Injustice), and Seeb Wa Ana Aseeb (You Let Go First), Goubran has become a performer who doesn’t simply play her characters, but fully inhabits them. When Enigma’s Reham Adel sat down with her, she spoke with warmth and ho...
Enigma Magazine •

Ali Eltayeb | eniGma Magazine

In the bustling world of entertainment, few journeys are as winding and unpredictable as that of Ali Eltayeb. With a career spanning over more than a decade, Eltayeb has portrayed a variety of characters, each with depth and authenticity. From his compelling portrayal of Osama in Photocopy (2017) to his heartfelt role as Wadih Al-Bosati in Aho Da Elly Saar (And So It Happened 2019), Ali’s talent shines through in every project. His standout performance in Khali Balek Men Zizi (Take Care of Zizi...
Enigma Magazine •

Sarah Goher | eniGma Magazine

If passion had a face, it would surely be Sarah Goher’s. A producer, writer, and director brimming with effervescent charm and an unrelenting eye for detail, Goher is swiftly carving a distinctive path through contemporary cinema, building on her impressive international work on Moon Knight. Her debut film, Happy Birthday, hasn’t merely caught attention, it has taken centre stage, sweeping top honours at the illustrious Tribeca Film Festival and firmly establishing her as a compelling voice to w...
Enigma Magazine •

May Elghety | eniGma Magazine

The screen may know her as Habiba from La Totfe’ Al Shams (Don’t Let The Sun Set), Mariam from Ritsa, or Khadiga from Masar Egbary (Mandatory Path), but here, in the quiet between takes in her caravan on the set of her new show, Jad Jadid (Something New), May Elghety is something even more extraordinary: human. With a presence that’s both regal and grounded, she carries the grace of old-world cinema and the fire of a woman deeply in tune with her time. A psychology graduate with a passion for th...
Enigma Magazine •

Khaled Anwar | eniGma Magazine

Breaking into the entertainment industry is not an easy task, but Khaled Anwar’s journey shows how passion, dedication, and personal transformation can lead to success. From his theater beginnings to his breakout roles on screen, Anwar’s career reflects his relentless pursuit of excellence. Anwar starred in numerous works like Hazha Almasa (Tonight) and Kaeno Embareh (Like It Was Yesterday) where he portrayed a complex character that highlighted his ability to balance both intensity and subtlety...
Enigma Magazine •

Bassma Boussel | eniGma Magazine

November 2024
Bassma Boussel is a rising star in the Arab music scene, known for her powerful voice and captivating stage presence. With a passion for music that runs deep, she first gained widespread recognition as a contestant on the popular reality show Star Academy. Since then, Boussel has evolved into a skilled and versatile artist, blending contemporary styles with her unique cultural influences. However, Boussel’s story isn’t just about music—it’s about balancing motherhood, entrepreneurs...

Cool Places to Celebrate Eid | eniGma Magazine

Eid is no longer about simply stepping away from routine; it is about stepping into the right atmosphere. Plans feel more considered, choices more deliberate, and the experience itself has become a quiet expression of taste. Across Egypt, two destinations are shaping that rhythm in distinctly different ways. El Gouna continues its understated ascent, offering a slower, more curated kind of escape where everything feels intentional and quietly exclusive. Meanwhile, Cairo refuses to pause for the...

Egypt’s Hottest DJs | eniGma Magazine

Step into any room that matters this season whether it’s a packed Sahel shoreline at golden hour or a sharply curated Cairo night and one thing becomes instantly clear: the music isn’t just background, it’s the entire atmosphere. The right DJ doesn’t simply play a set; they shift the energy, define the crowd, and turn a night into something people talk about long after it ends. Here is your guide to the names doing exactly that. The ones behind the most in-demand time slots, the most talked-abou...

The World Cup Guide: Where to Go, Watch & Stay | eniGma Magazine

Football tournaments usually belong to one country. One rhythm, one language, one way of celebrating. The 2026 FIFA World Cup tears up that script entirely. For the first time, the game will take place across three nations: the United States, Mexico, and Canada. One day, you are in Mexico City, where football feels almost sacred. Next, you are in Miami, where it becomes a beachside carnival. This guide is built for that journey, not just where to watch the matches, but where to feel them.
Dallas...

Unique Boutique Hotels in Egypt | eniGma Magazine

Some hotels give you a bed. Some offer a view. But the rare ones reshape the way you experience a place. Across Egypt, a growing collection of boutique stays is doing exactly that. Hidden in desert oases, perched above ancient lakes, overlooking timeless monuments, or tucked inside the leafy streets of Cairo, these hotels transform travel into something more personal and atmospheric. They are not defined by size or luxury alone, but by a strong sense of place: architecture rooted in local tradit...

Yara Goubran | eniGma Magazine

Under the soft lights of the stage and the sharp focus of the camera, Yara Goubran lives a hundred lives, each one shaped by empathy, curiosity, and an unwavering dedication to her craft. Known for her performances in Lam Shamseya (Elephant in the Room), Zolm El Mastaba (Rural Injustice), and Seeb Wa Ana Aseeb (You Let Go First), Goubran has become a performer who doesn’t simply play her characters, but fully inhabits them. When Enigma’s Reham Adel sat down with her, she spoke with warmth and ho...

Technology Middle East | eniGma Magazine

In the world of live performance, sound is not just the background, it is the pulse that carries emotion from stage to crowd. Few do it better than Technology Middle East, the audio powerhouse behind concerts for Amr Diab, Cairokee, Jennifer Lopez, Black Coffee, and Michael Bublé, as well as high-profile cultural and luxury events across Dubai and Cairo. Enigma’s Reham Adel caught up with founder Emad Nabil to uncover the vision, challenges, and ambitions driving the region’s leading sound innov...
Enigma Magazine •

Ramadan Must Watch Series | eniGma Magazine

One of the most cherished Ramadan traditions in every Egyptian household is gathering around the TV to watch the month’s newest series. Enigma got some insights from celebrities about their roles this season. From exciting new projects to sequels for the ones we know and love, here is the ultimate guide for series that will keep you hooked all month long.
 
Al Atawla 2  (The Tough Ones 2)
After leaving the past behind, Nasar is in a dilemma, contemplating whether to revert to his old ways, while...
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